5 Rules of Consumer Engagement eBook Melinda Wooten Dr Sam Cohen Sigal Kremer
Download As PDF : 5 Rules of Consumer Engagement eBook Melinda Wooten Dr Sam Cohen Sigal Kremer 
In a world where the average consumer walks past a long wall of flat screen TVs priced similarly and can’t tell the difference between one versus the other, how do you influence brand choice? As marketers, advertisers and creatives, our job often involves crafting messages that hone preference and drive sales. Sometimes we get lucky and work on a brand with a discernible and important competitive advantage to consumers. But often we work in categories that are increasingly crowded and/or filled with products that have little perceptible difference from competition (at least in the consumer’s mind).
That’s when we dig deeper to uncover the reason our brand should be chosen above all others. We prioritize our messaging strategy, bring it to life and then try not to cringe when we expose it to consumers, holding our breath as they pick apart the communication for what seem small, inconsequential reasons, but add up to deal breakers.
Wouldn’t it be nice to refine your message before you get to the cringing stage by using a set of psychological principles translated into English? That's what this book does!
5 Rules of Consumer Engagement eBook Melinda Wooten Dr Sam Cohen Sigal Kremer
5 Rules of Consumer Engagement is an excellent review of the psychodynamics behind consumer behavior. Each chapter outlines one of the five rules that go into crafting effective market strategies, which hone in on consumers' wants, while catering to their boundaries and needs as members of a targeted demographic.The best part of the book is that the theory behind each rule is explained. The rule is then demonstrated with real world examples. These examples are shown to either uphold the rule, and thus proving effective, or break the rule and result in failure. The reader walks away with a much stronger insight into what works and what doesn't work -- or where marketing strategies might need some retooling.
True, the book is merely the tip of the iceberg when it comes to the literary corpus as it pertains to this field. But 5 Rules provides the framework to inspire not just deeper and more creative messaging strategies, but strageies with results. This book should be in every business strategist's library, marketer or otherwise.
Product details
|
Tags : 5 Rules of Consumer Engagement - Kindle edition by Melinda Wooten, Dr. Sam Cohen, Sigal Kremer. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading 5 Rules of Consumer Engagement.,ebook,Melinda Wooten, Dr. Sam Cohen, Sigal Kremer,5 Rules of Consumer Engagement,BUSINESS & ECONOMICS Advertising & Promotion,BUSINESS & ECONOMICS Strategic Planning
People also read other books :
- Hostile Territory Knights of the Darkness Chronicles Book Four eBook DN Simmons
- Passion of Command eBook Col B P McCoy USMC
- Color Coded Ez Tabs 2011 National Electrical Code JK Books
- The Resurrection Rapture The dead in christ shall rise firstCaught up together with them Eugene W Emmerich III 9781612158136 Books
- Professional Wrestling Ed Wallace Smith 9781141149445 Books
5 Rules of Consumer Engagement eBook Melinda Wooten Dr Sam Cohen Sigal Kremer Reviews
Excellent book!
5 Rules of Consumer Engagement is an excellent review of the psychodynamics behind consumer behavior. Each chapter outlines one of the five rules that go into crafting effective market strategies, which hone in on consumers' wants, while catering to their boundaries and needs as members of a targeted demographic.
The best part of the book is that the theory behind each rule is explained. The rule is then demonstrated with real world examples. These examples are shown to either uphold the rule, and thus proving effective, or break the rule and result in failure. The reader walks away with a much stronger insight into what works and what doesn't work -- or where marketing strategies might need some retooling.
True, the book is merely the tip of the iceberg when it comes to the literary corpus as it pertains to this field. But 5 Rules provides the framework to inspire not just deeper and more creative messaging strategies, but strageies with results. This book should be in every business strategist's library, marketer or otherwise.
0 Response to "≡ Download Gratis 5 Rules of Consumer Engagement eBook Melinda Wooten Dr Sam Cohen Sigal Kremer"
Post a Comment